Imagine building 26 golf courses at the height of the golf development bubble, with nine figures in public pension money — in an effort that now loses money year after year. Welcome to the Robert Trent Jones Golf Trail.
In theory, 12-hole designs should be cheaper to play, build, and maintain. But in the staid industry of golf course development, there’s been no rush to test the theory. The minds behind Sweetens Cove are ready to change that.
Dropping the pretense of being a superhuman change agent and acknowledging his own emotional turmoil could be Bryson DeChambeau’s real chance to make history.
“When I was standing up on 18, I needed to hit a really good drive. I said, ‘Well, why don’t we just hit a really good drive? Just go ahead and do it. You’ve been hitting driver well all day.’ … You can step up and hit the shot you need to, if you just allow yourself to.“