Imagine building 26 golf courses at the height of the golf development bubble, with nine figures in public pension money — in an effort that now loses money year after year. Welcome to the Robert Trent Jones Golf Trail.
In theory, 12-hole designs should be cheaper to play, build, and maintain. But in the staid industry of golf course development, there’s been no rush to test the theory. The minds behind Sweetens Cove are ready to change that.
“If you’re gonna be really good, then you’ve gotta be super-consistent. Anybody can play with anybody for one day, or two days — but to string four rounds together, and to string an entire season together, you’re gonna have to be super-consistent.”