Imagine building 26 golf courses at the height of the golf development bubble, with nine figures in public pension money — in an effort that now loses money year after year. Welcome to the Robert Trent Jones Golf Trail.
In theory, 12-hole designs should be cheaper to play, build, and maintain. But in the staid industry of golf course development, there’s been no rush to test the theory. The minds behind Sweetens Cove are ready to change that.
Rob Collins had one shot. At Sweetens Cove, he took it — and he bet on himself over and over again. Somehow, impossibly, it worked.
Waking up at 1:30 a.m. to watch golf isn’t conducive to work, or anything else really. But it’s become my favorite TV viewing experience of the year.
“It slowly got better. I won another one in ’18, and then ’19 hit: we won the first event out, and I thought, ‘Wow, we’re really validating that I can do this.’ From there on out, my mindset went from ‘let’s try to survive out here and make the cut’ to ‘let’s get in contention to win as many weeks as we possibly can.’”
