Imagine building 26 golf courses at the height of the golf development bubble, with nine figures in public pension money — in an effort that now loses money year after year. Welcome to the Robert Trent Jones Golf Trail.
In theory, 12-hole designs should be cheaper to play, build, and maintain. But in the staid industry of golf course development, there’s been no rush to test the theory. The minds behind Sweetens Cove are ready to change that.
Phil Mickelson has spent most of the past decade as golf’s real-life version of the Million Dollar Man, all without any discernible cost to his standing among fans.
“Summer last year was absolutely wild, but I thoroughly enjoyed it. It’s taken me to a level where I feel like this actually is something that I can do one day at the highest level.“