Imagine building 26 golf courses at the height of the golf development bubble, with nine figures in public pension money — in an effort that now loses money year after year. Welcome to the Robert Trent Jones Golf Trail.
In theory, 12-hole designs should be cheaper to play, build, and maintain. But in the staid industry of golf course development, there’s been no rush to test the theory. The minds behind Sweetens Cove are ready to change that.
“I’m really thankful that we were playing the way we were, and that we were as hot as we were. Imagine having to go into this break playing poorly and not feeling good. This is the best that it’s felt in our program for two years.”
“I’m more of an endurance golfer: if you give me three or four rounds, I’ll shoot two-under, two-under, and four-under, and wear you down a little bit.”
“We had the biggest R&D team in golf, and we made amazing products for players of every skill level, but that’s not how we were seen. And so we realized that social was going to be the quickest way to change some of those perceptions. “
“Everyone congratulates you after making it to Final Stage; there are all these text messages, and everybody’s excited for you — but it’s nowhere near being over.”
“Summer last year was absolutely wild, but I thoroughly enjoyed it. It’s taken me to a level where I feel like this actually is something that I can do one day at the highest level.“